STRATEGIST & DES|GNER

I believe the most powerful experiences start with a story and end with someone changed. I build the strategy that makes those moments matter, working across story, brand, and design to create them.

Augmented World Expo 2023 - Best In Show for Vrgineers

At the latest AWE Expo, I realized my core professional superpower: I bridge the gap between highly technical XR engineering and clear actionable business communication and implementations.

I translate complex technical specifications into messaging that partners, clients, and executives can understand, and I do the reverse just as effectively - turning customer needs into precise technical requirements that product and engineering teams can execute on.

Training the Ecuadorian AF

I developed this ability by working directly with optics PhDs and military pilots at Vrgineers, gaining hands‑on insight into the capabilities and limitations of advanced enterprise hardware.

VRPP became the highest-rated VR experience in the country

On the software side, I’ve designed, marketed, and operated 5‑star‑rated location‑based entertainment experiences both for my own projects and for external clients. Anyone in the space knows the difficulty of building compelling high‑throughput experiences that combine seamless onboarding, worldbuilding, AI systems, backend infrastructure, and thoughtful UX/UI throughout. It’s a challenge that even the VOID/Disney/Star Wars struggled to sustain.

Because I operate at the intersection of hardware, software, storytelling, and operations, you can plug me into copywriting, marketing, sales, design, or operations across any XR domain with my best and most profitable contribution being in a business to business environment.

**Back in college I found out that my mentor Joshua Eddings had written a book about VR in the 90s. This wasn't some casual fun fact - Josh was the real deal. So when he looked me dead in the eye and said XR was about to make a massive comeback, I dove headfirst and never came back up for air.

How Virtual Reality Works - Jan, 1, 1994 by Joshua Eddings

Early VR was a hot mess. Finicky hardware, mystery crashes, and technology that seemed to have a personality of its own. But instead of letting the chaos run the show, I got to work building something the tech couldn't touch: User experiences based on rock-solid customer service principles and airtight standard operating procedures. While the headsets were busy being unpredictable, the experience I designed from start to end stayed consistent, polished, and user centric.

Fast forward through a couple of SDKs (and a lot of late nights) and suddenly I wasn't just learning about VR, I was executing strategy and building a business with it. What started as a scrappy VR escape game took on a life of its own and before I knew it, I was running a full-blown Theme Park : https://www.instagram.com/vrplaypark?igsh=c250YjhzanljNzJv